Brand Safety
Updated August 15, 2026
Table of content
Major platforms have introduced labelling and provenance signals for AI-generated media, and industry frameworks focus on whether AI use could mislead an audience about something material.
Decide disclosure at brief stage
- Record which assets used generative tools and for what purpose.
- Flag synthetic people, voices, endorsements, and depicted events.
- Check the requirements of each platform and market you will run in.
- Keep provenance metadata intact through export and trafficking.
Treat labels as part of the creative
When disclosure is planned, it can be placed and designed deliberately. When it is added under deadline pressure, it tends to land awkwardly over important parts of the frame.
Turn the insight into campaign creative
Use Mofano to move from one brief to on-brand images, video ads, copy, and market-ready variations while keeping review in the loop.
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