AI Video
Updated September 10, 2026
Table of content
Short-form feeds contain both behaviours: some viewers listen, many do not. A resilient video ad carries its meaning visually and rewards viewers who turn sound on.
Carry the message visually
- Show the product action rather than describing it in voiceover only.
- Use short captions positioned inside platform safe areas.
- Keep captions readable at small sizes and in every localized language.
- Time cuts to on-screen events so pacing reads without audio.
Use audio as an advantage, not a dependency
Music choice, texture, and product sounds can raise attention and brand recall for listening viewers. Treat them as an added layer over a video that already works silently.
Turn the insight into campaign creative
Use Mofano to move from one brief to on-brand images, video ads, copy, and market-ready variations while keeping review in the loop.
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